Evaluation post 1 (In what ways does your media product use, develop or challenge forms and conventions of real media products?)

The genre of are music video was a rock so we had tried to the relate to the already existing conventions and generic codes of a rock video.

In terms of Mise en scene we had chosen to go against the typical outfits for a rock genre artist our characters outfits followed more of an urban theme, the outfits can be seen on any types of music video and is usually worn by everyday youth.  The location, typical rock bands are seen to be on stage, our music video on the other hand show the artists in normal everyday environments which goes against what which is expected of a rock music video, the locations being at work, home and on a road.  There are also no musical instruments on sight which also goes against convention. Overall going against the expected rock and roll life style.

Compared with the rock/metal band Asking Alexandria’s music video to the stage which adheres to the typical themes of drinking alcohol, drug take and taking part in amours activity's. Although are music video does use a similar theme being that alcohol is also present in our video. In are video we had adhered to typical conventions used in typical music videos as we had included a wide variety of shots although are video also subvert away from the typical norm as our video incorporates first person perspective shot, in this way develop existing conventions of real media products by including more ways of show the main artist in music videos.

Editing done in are video appears at a slow paste compared to others official music videos challenging established media conventions. Our music video also subverts away from what is epecte4d of a music video with the use of dissolves, typical video use mainly normal cuts, our video also adhered to this.

Are video also challenges established convention as  some shot within our video lasted more than 1 second compared to the constant cutting of an industry standard video which in my opinion helps the audience understand the story easier, lastly are  music video has a narrative based format like other in the same genre, using existing conventions.